Your privacy is important to us. We value your trust and are committed to protecting and safeguarding any personal information you give us. This document, which we update from time to time, describes how we use and process your personal data and how we use cookies. It also tells you how you can contact us if you have questions about your personal information.
Umda provides online travel hotel booking through its own websites and social media. The information that follows applies to all of these platforms.

Privacy

What kind of personal information does Umda use?

When you make a reservation, you'll be asked for your name, address, telephone number, email address, payment details, the names of guests traveling with you and your preferences for your stay.
To make it easier to manage your reservations, you can open a user account. This allows you to save your personal settings, review previous bookings and manage future reservations.
When you visit our website, even if you don't make a reservation, we may collect certain information, like your IP address, or browser, and information about your computer's operating system, application version, language settings and pages that have been shown to you. If you're using a mobile device, we might also collect data that identifies your mobile device, device-specific settings and characteristics and latitude/longitude details.
We may also receive information about you when you use certain social media services.

Why does Umda collect, use and share your personal data?

How does Umda use social media?

We use social media to promote our properties and to promote, improve and facilitate our own website. For example, we integrated social media plugins into the Umda website. So when you click on one of the buttons and register with your social media account, information is shared with your social media provider, and possibly presented on your social media profile to be shared with others in your network.
In addition to implementing these buttons, Umda uses social media by maintaining accounts on several social media sites and by offering social apps. These social media services may allow you to share information with Umda. When you register with a social media app, you'll be told which information will be shared with Umda. The information you choose to share with us may include the basic information that’s already available in your social media profile, email address, status updates and your friends list. This information is necessary to create a unique user experience on our website. We may also enable you to sign in to Umda services with your social media accounts. Your social media provider will be able to tell you more about how they use and process your data in such cases.

How does Umda share your data with third parties?

In certain circumstances, we may share your personal data with third parties.

How does Umda use mobile devices?

We have a fully optimized website for a variety of mobile devices.

How does Umda use guest reviews and other destination-related information you share with us?

After your use of any service booked through us, you may be invited to submit a guest review, which may ask for information about the service item, the surrounding areas, and the destination. If you don't want your name to show with your review, you can use your screen name (which you can choose in your user account) or it can be displayed anonymously. By completing a guest review, you're agreeing that it can be displayed (as further described in our Terms and Conditions) on, for example, the relevant service information page on our websites, in our mobile apps, in our social media accounts and in social apps, or on the website of the relevant property or on our business partner's website, to inform other travelers about the quality of the service item you used.
If you indicate that a guest review was helpful - or not helpful - we will aggregate this with feedback from other customers in order to sort and prioritize guest reviews. We may use the information in your lists or in other destination-related information you share with us in an anonymous format to help other travelers find the right destination.

Cookies

What is a cookie?

A cookie is a small amount of data that is placed in the browser of your computer or on your mobile device. This Privacy and Cookies Policy applies to cookies and similar technologies (hereafter together referred to as "cookies").

Why are cookies used?

Web pages have no memory. If you are surfing from page to page within a website, you will not be recognized as the same user across pages. Cookies enable your browser to be recognized by the website. So cookies are mainly used to remember the choices you have made - choices such as the language you prefer and the currency you use. They will also make sure you are recognized when you return to a website.

Do all cookies do the same thing?

No, there are different types of cookies and different ways of using them. Cookies can be categorized according to their function, their lifespan and according to who places them on a website.

How long do Umda cookies stay active?

The cookies we use have varying lifespans. The maximum lifespan we set on some is five years from your last visit to our website. You can erase all cookies from your browser any time you want.

Does Umda use third-party marketing and analytics cookies?

Yes Umda uses the services of trusted and recognized online advertising and marketing companies. Umda may also use third-party providers for analytical purposes. To enable their services, these companies need to place cookies. The providers we use are committed to building consumer awareness and establishing responsible business and data management practices and standards. In order to control the collection of data for analytical purposes by Google Analytics, you may want to visit the following link: Google Analytics Opt-out Browser Add-on.

Who has access to Umda cookie data?

Only Umda has access to Umda cookies. Cookies placed by third parties can be accessed by these third parties.

How can you manage your cookie preferences?

Using your browser settings in, for example, Internet Explorer, Safari, Firefox or Chrome, you can set which cookies to accept and which to reject. Where you find these settings depends on which browser you use. Use the "Help" function in your browser to locate the settings you need.
If you choose not to accept certain cookies, you may not be able to use some functions on our website. Plus, opting out of an online advertising network doesn't mean that you won't receive or be subject to online advertising or marketing analysis. It means that the network you opted out of will no longer deliver ads tailored to your web preferences and browsing patterns.

Security

What security procedures does Umda put in place to safeguard your personal data?

In accordance with various data protection laws, we observe reasonable procedures to prevent unauthorized access and the misuse of personal information.
We use appropriate business systems and procedures to protect and safeguard the personal information you give us. We also use security procedures and technical and physical restrictions for accessing and using the personal information on our servers. Only authorized personnel are permitted to access personal information in the course of their work.
Your credit card details - when they are needed as part of the reservation process - are stored for a maximum of 10 days. After that, your credit card data will be either permanently deleted from our systems or will remain hashed in our system for fraud detection purposes. This is unless you have chosen to store your credit card details in your personal account.

Children

The services offered by Umda are not directed at children under 18 years old. The use of any of our services is only allowed with the valid consent of a parent or a guardian. If we receive information from a child under 18 years old, we reserve the right to delete it.

Contact

How can you control the personal data you have given to Umda?

You always have the right to review the personal information we keep about you. You can request an overview of your personal data by emailing us at info@umdahotels.com.
If the personal information we have for you is incorrect, we will update it at your request. You can also ask us to remove your personal data from our customer database. However, we may need to retain certain information, for example, for legal or administrative record keeping.

Who is responsible for the processing of personal data on the Umda website and apps?

Umda controls the processing of personal data on its websites and mobile apps. Umda is a privatel registered company with SECP and headquartered in Islamabad. If you have any suggestions or comments about this privacy notice, please send an email to info@umdahotels.com